The Real God
Product Design + Campaign Assets
ABOUT
Living on the Edge was established in 1995 by pastor and author Chip Ingram with the mission of helping Christians live like Christians. Since then it has grown into an international discipleship ministry. The organization offers tools and training that help people connect with God, build community and fulfill their mission in life.
CHALLENGE
Develop a digitally delivered church-wide campaign from the popular book, The Real God, by author and pastor Chip Ingram.
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SOLUTION
Designed 400+ digitally delivered resource sets to support an 8-week discipleship campaign that includes content for weekend services, families, adult small groups and student and children's ministry. Living on the Edge partnered with RightNow Media to deliver the video components of the campaign.
Campaign Preview Kit
The Real God Campaign Preview Kit includes a collection of content samples supporting weekend services, adult small groups and student and children's ministry. The free resource ties to a digital preview that offers samples of video based content.
The Box
Although The Real God 8-week Discipleship Campaign is delivered digitally, the preview kit BOX brings the elements to life. The box was designed to offer a content-light but fully accurate preview of the campaign themes and resources.
What's In The Kit
The Real God Campaign Preview Kit includes a Campaign Start-Up Guide and a sample of content supporting weekend services, adult small groups, family ministry and student and children ministry. Also included is a copy of the Family Devotional, Bible Study Workbook and a link to preview video content supporting the campaign.
Online Presence
The Real God 8-week Discipleship Campaign offers multiple digital points of entry, included a dedicated microsite, presence on LivingontheEdge.com and a partnership with RightNow Media that delivers the video components of the campaign.
Campaign Digital Resources
The Real God Campaign delivers a rich digital asset family that supports all functions of the campaign from planning and promotion to execution and post evaluation. This content is cascaded over 8-weeks, and encompasses weekend services, adult small group studies, family ministry and student and children's ministry.
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